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Lialia АHMETOVA,
d. h. s., professor, head of MMM management and advertising |
NECESSITY OF MANAGEMENT
ECONOMIC BASES OF EDITION ACTIVITY
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What does the history of management teach?
The history of management, as well as in general history, teaches only those who studies
it. Кliuchevski V. О. has noticed, that a history is not the teacher, but supervisor,
mаgistra vita (Lat. - "tutoress of life"): it punishes for ignorance of
lessons.
The history of management of Russia originates in the XIX-th century, and as Kazakhstan
was a part of Russia, and then USSR, so our history has roots to the same time. The base
of a uniform economic complex developed during centuries of formation and development of
the Russian Empire.
If we speak about the ХХ-th century, many outstanding figures who have brought in the
worthy contribution to organisation Kazakhstan government and the management of economic
life, on ideological reasons consign to oblivion.
USSR was the second super-state of the world brought in decisive contribution to a victory
in the Second World War, in historically short term has restored a national economy, the
first went to space and ect.
The history teaches that the development of management in Kazakhstan and in Russia
cardinally differs from a history of management in West. It goes from top to bottom in
countries, and in West - from bottom to top.
Today we investigate sources, when began ascension of West, and West has directed to tops,
which we could not manage, not knowing roots.
The modern economic idea in West gives more attention to:
1. perfection of the forms and methods of state regulation on macro-level;
2. due to it there are successes at micro-levels;
3. further it is considered that "value of life is above than purposes of
production".
As it is known, the forms and methods of management at a macro - and at a micro-level
essentially differ.
Kazakhstan has to overcome a hard way of an ascension to epoch of a free competition.
NECESSITY AND ESSENCE OF MANAGEMENT
The social management is a management in a human society:
1. As an element of any labour activity of man;
2. As an element of mutual relation of people.
Management is a kind of human activity having the system.
The essence of management is opened on the basis of use of achievement of various sciences
studying the separate parties of management and its system.
During management the association, integration of all parties and aspects of activity of
organization and participants in a single unit is carried out.
The process of management is:
- process of formation of influence of management;
- process of transformation of the purpose in the co-ordinated activity;
- decision of problems of development of the enterprise;
- functioning a control system, interaction of parts;
- development of the administrative decisions;
- activity of the manager in time and space;
- sequence of actions making management.
The management is a science, practice, art.
The effectiveness of management system is provided with skill of the chiefs to take
possession of art to creative application of scientific principles of management in
concrete situations.
ECONOMIC BASES OF EDITION ACTIVITY
It is not easy to create the new MMM today. This question of creation concerns to
publishing marketing, so without its knowledge it is impossible to create new MMM.
The publishing marketing is a special kind of professional activity connected with
progress of the periodic edition on the market, directed on maintenance of its existence
and on satisfaction of information needs of its readers.
(Gurevich S.).
1. It is necessary to prepare all documents for registration, to receive the
certificate with registration number and date of registration.
2. To ensure financial base
3. To create material base, including means of graphic arts industry, premise
equipment of premises, toolkit of the journalists and technical workers.
4. To solve the problem about distribution MMM.
5. To generate creative and working (human) resources.
6. To create base of information for edition.
7. To solve a problem with audience base of MMM.
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Control questions:
1. What is the history of management teaches.
2. Necessity and essence of management.
3. Economic bases of activity of edition.
4. Definition of management.
5. Urgency of problem of journalism management.
6. Essence of management.
7. History of management.
8. History of journalism.
9. Review of the literature on management and journalism.
10. Review on the book on management (at the student's choice).
11. Necessity of management.
12. Economic activity of edition.
13. Journalism in system of economy.
14. Process of marketing management in journalism.
15. Market of MMM.
16. Segmentation of the MMM market.
17. Strategic planning.
18. Journalist and market relations.
19. Concept of organization. Kinds of organization.
20. Laws and forms of organization.
21. Business and background environment of edition.
22. Information.
23. Information management as art of advancement the interests.
24. Management of edition.
25. SWOT-analysis of resources.
26. Tactical planning.
27. Editorial planning.
28. Motivating management.
29. Man in system of management.
30. Concept of the conflict and science of conflictology.
31. Ways of the resolution of conflicts.
32. Styles of management of the conflict.
33. Protection of the correspondents.
34. Modern tendencies of management development.
35. SWOT-analysis of journalists' work.
36. Management in journalism: today and tomorrow.
37. Innovation potential of management in journalism.
38. Role of manager in MMM.
The literature:
1. Vesnin V. R. Basis of management. - M.: Triada, LTD. - 1996. - 384 p.
2. Gurevich S. Newspaper and market. - M.: Eurasia. - 1998. - 240 p.
3. History of management. - M.: Infra - М. - 1997 - 251 p.
4. How can you make the newspaper profitable. - M.: National institute of press. -
1998. - 56 p.
5. Каrnegi D. How can we win the friends and to render influence on people. - M.:
Progress. - 1989. - 720 p.
6. Коrotkov E. М. Concept of management. - M.: Deka. - 1998.- 302 p.
7. Кesson Gerbert Newton. What is necessary to know to each businessman. (Effective
management). - M.: BIKOM. - 1992. - 64 p.
8. Меskon М., Аlbert М., Hedouri F. Basis of management. - M.: Business. -
1997. - 700 p.
9. Naribaev К., Djumambaev S. Management. - Аlmaty. - 1998. - 140 p.
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