Mass communication Faculty of journalism of KazNU UNESCO chair of KazNU News of faculty of journalism of KazNU


Representation
of UNESCO in Kazakhstan
  

Faculty of
journalism of the
Kazakh national
university named
after al-Farabi

CHAPTER III

THE THEORY AND
TECHNIQUE OF
PERIODIC PRESS
AND INFORMATION
AGENCIES

search on page

Zhanna Seitzhanov,
the senior teacher of the periodic press chair



FEATURES OF WORK OF
INFORMATIONS AGENCIES


What is distinction of IА from advertising agencies?
IА transfer MM the social, political, economic information, advertising messages - care of advertising agencies.

What is news? What is information?.
The terms are close, but aren't equivalent. News is very wide concept, including the most various messages. The information is more exact statement of concept, supposing purposeful news. As we understand the information is the messages, having the social importance.

In the beginning of seventieth, there were five information agencies, which collected and distributed the information worldwide. They are Аssociated Press, United Press International (USA), Reiter (England), Franch press (France), and TASS (USSR).

It is necessary to consider Gavas as the oldest agency in the world, established in 1825 in Paris by Sharlem Gavasov. In 1849 the employee of this agency Volfram created agency Volfram, and other employee -Iulis Reiter established agency Reiter in England in 1851. For a Long time these three agencies were monopolist of an information service.

Russian telegraphic agency (GROWTH) had worked from the first days after October revolution, The new rule about telegraphic agencies was authorised in 1935. GROWTH was liquidated, and its functions were handed TASS. TASS was assigned a management and control of activity of telegraphic agencies of allied republics.
TASS was the central body of USSR, its statements were considered as the official point of view of government. The basic tasks of TASS were: collection of information from all territory of USSR, collection of information from foreign countries; distribution of information in all territory of USSR , photo-information, legislative acts and decisions of a party and government; in the special messages of TASS USSR reflected official opinion of governmental circles and had power to deny the message of a foreign press.

From allied republics, TASS received the information, from the correspondents of local telegraphic, specially allocated for this purpose, agencies. The republican agency had in territories and areas of the republic correspondent places or correspondents.

There were established correspondent branch even in Tselina in Kazakhstan . The republican agencies received foreign information from TASS and collected, local, with all these materials they supplied the republican, regional newspapers, magazines. The most important and interesting news they transferred TASS. It enabled TASS widely inform press of USSR about events in territory of allied republics every day. Since the first days of existence of TASS - informant, observer, reviewer, party commentator have been aspiring not only to inform, but also to explain the fact, phenomenon to broad masses in accessible language, in the clear form. In 1961 Union of the journalists USSR, Union of the writers and other public organisations have founded in Moscow public information agency of a press "News" - APN . In the ustav of APN the tasks of agency were determined to prepare materials, articles, publication, comment for the newspapers and magazines. If the basic production of TASS was hot news, АPN, first of all tried not only inform about the events but widely made comments on them.

With disintegration USSR, TASS was transformed in IА of Russia, by keeping its trademark ITAR-TASS, and АPN has become RIAN, Russian IА of "News".

The increase of new kind of information connected with requirements of business, private sector of economy, has become one of the reasons resulted to creation of the alternative non-state ITAR-TASS, and RIAN.
When the majority of the inhabitants of USSR began to realise, that there existed not only propagation, but also information created by group of journalists, in 1989 "Interfax" tried to reflect occurring events objectively and precisely. From the very beginning employees of agency have decided to show the true life.

The practice of creation of large non-state agencies can be looked after on an example of IА. It was organised as joint venture with attraction of the foreign capital Rus-Fran-Ital company "Interkvando". It helped "Interfax" to get faxes. Other partner was Moscow radio, which presented to the young agency a premise.

Though for many western journalists the economic information has been becoming the major goods for a long time, then it hasn't been offered to the Russian economy yet. "Interfax" has become the first, who has realised importance, perspective and, at last profitability of the business information for MM. Today agency have warm relations with private business, having more than two thousand subscribers in Russia (basically, they are private firms and banks) and over thousand foreign.

Today group "Interfax" consists of about 1000 men, 20 companies. They prepare more than 3000 daily news, about 70 various information productions on politics, major branches of business, financial markets of 20 countries of Europe and Asia. Except for the states located in territory of former USSR, in the sphere of information activity of the international group enter Poland, Hungary, Czechia and Slovakia. The group "Interfax" began its work in ChinaTwo years ago.

THE EDITIONS OF INTERFAX
INTERFAX - CENTRAL ASIA
The political editions (Russia and countries of CIS)
There are tapes in this block: interfax-news, express - release, Presidential bulletin, Diplomatic panorama, International news, Tape of military news, economic news for MM; the block covers the financial editions, Banks and finance, Интерфакс-petroleum, an Agricultural review, Electronics and communication, Statistical review, Review of the business legislation etc. there enters interfax-business.

As the legal organisation of Kazakhstan IА - "Интерфакс-Казахстан" was registered in autumn of 1996. But the body of Russian agency "Interfax" has worked from the moment of formation since 1989.
''Interfax Kazakhstan" has begun its activity as IA since the autumn of 1997 and started edition of an own information tape.

Now non-staff net of agency covers practically all regions of Kazakhstan.
The agency has increased amount of information productions. Now agency offers the subscribers political news about 400-500 per one month, news in Kazakh language 15-17 per day, business news 300-500, and also weekly bulletin " BUSINESS review of Kazakhstan ". This weekly release contains thematic tapes, it is petroleum economic and political materials on situations in Central Asia, Russia, CIS and Baltii.
The international news for agency give: interfax-Europe (Great Britain), interfax-Germany (GERMANY), interfax-America (USA), interfax-Asia (HONGKONG), and also world agencies.
On channels of agency "Interfax" the information messages from Kazakhstan are dispatched to the subscribers all over the world.

Among the clients of agency - conducting MM, the largest corporations, national companies, bank and financial institutions, state organisations and structures, embassy and representation, state and international organisations.

One of the oldest IА of the country is Каз ААG-КIА. It has celebrated 80-anniversary.in March, 2001 The agency has been created on the basis of Kazakh telegraphic agency, which has been unique MM in the country for many tens years. RВ, newspaper and the magazines of the Republic use the information of КаzТAG, and the official chronicle has always been monopoly of IА. Today, the staff of former powerful information empire consists of about forty workers. Daily they send information to the subscribers. It is official news, economic, social and cultural, daily news is sent to the subscribers through the network Internet. Recently information releases have replenished with financial news.
    


Themes of the lecture lessons:
1.  Typology changes of press in market conditions.
2.  New type of MM is information-commercial press.
3.  Organisation of journalist's work.
4.  Scheduling edition.
5.  Kinds of journalistic activity.
6.  Difference of network journalism from traditional journalism.
7.  Structure of editorial board, its function.
8.  Duty of secretary of edition.
9.  Department in system of the editorial device.
10.  Work of edition under market conditions (role of a marketing service in the new editions).
11.  Work upon the number in edition.
12.  Structure of edition (difference of edition structure of qualitative newspaper from mass newspaper).
13.  Representation of modelling the number (methods, used during the modelling process, basic kinds of imposition of a strip; composite - graphic model).
14.  Organisational process of number release.
15.  Editorial collective in system of social communications.
16.  How is MM supervised in the theory of the social responsibility.
17.  Budget of edition.
18.  What model of development of press prevails in Kazakhstan today.
19.  Information agencies, information tapes.
Agencies "Interfax".

Themes of the seminar lessons:
1.  What steps have undertaken editorial collectives at absence of sufficient financing MM on the part of the state?
2.  How is put the work with authors in Kazakhstan information-commercial newspapers.
3.  Basic postulates of the libertarian theory of press.
4.  Comparative analysis of work of Kazakhstan's leading MM.
5.  Network journalism. What do we know about it?

Control questions:
1.  Problem of planning and formation of journalistic work.
2.  New forms of work of edition with an audience.
3.  Heading in the newspaper.
4.  Organising work of the newspaper.
5.  Secretariat of the newspaper (experience of one edition).
6.  Editorial board of the newspaper.
7.  Target page in the newspaper (on an example of one of the newspapers).
8.  Form of submission of materials.
9.  Own correspondent of the newspaper.
10.  The first pages of the newspapers.
11.  Composition and structure of editorial collective.
12.  Founder and proprietor of the newspaper.
13.  Work of information agencies.
14.  The number of the newspaper is as a single one.
15.  Edition is as system. Problems of its management.

The literature:
1.  Bulletin КаzNU. A series journalism. - Almaty: ed. The Kazakh university (1998-1999).
2.  Grabelnikov А. А. Journalist's work in press. М., 2001.
3.  Lazutina G. V. Bases of creative activity of the journalist. М., 2001.
4.  Voroshilova V. V. Journalism. St.-Petersburg., 2001.
5.  Theory and practice of the Soviet periodic press. Under edition Pelta V. D. М., 1980.
6.  Problem of theory of press. The collection of articles under edition Pelta V. D. М., 1973.
7.  Four theories of press. Sibert F., Shram U., Piterson Т. М, 1998.
8.  Shkondin М. V. Press: bases of organisation and management. М., 1982.
9.  Directory of the journalist. Bogdanov N. G., Viazemskii B. А. Leninizdat., 1971.
10.  Filing of the republican newspapers for 1999-2000.
11.  Filing of republican magazines for 1999-2000.
  

© Кафедра ЮНЕСКО КазНУ 2001-2002 гг.

© UNESCO chair of KazNU 2001-2002