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Saken NURBEKOV,
c.p.s., the senior lecturer of History of journalism chair
[nsaken2001@mail.ru] |
MASS MEDIA OF THE
INDEPENDENT KAZAKHSTAN
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Since gaining the sovereignty, Kazakhstan has begun to develop the structure of its mass
media. Alongside with state, the commercial channels, newspapers, magazines have appeared.
In 1998 the Law about mass media", regulating law-relation of mass media as legal
subject with authorities and public was accepted". The format of transmission
electronic mass media varies. There are new headings. There is an essential change of
subjects of materials mass media. Concerning the questions of inter-political life of
Kazakhstan mass media covers a problem of the international consent and political
stability in full-scale.
The infrastructure of mass media has changed as a whole since the alterations in the
politic-economic life of the society. Except for traditionally usual typological structure
of mass media there are new specialised editions based on the market relations, being
attributes of new economic policy. The role of mass media is growing in the period of
democratic transformations of public life. Mass - media gets new functions, underlining
independence of mass media as a social institute.
The external policy of the state receives a various estimation of mass media. First of
all, national interests and common to all mankind value are prevailing in them.
Advertising plays the essential place in the live of mass media. The features of
advertising industry, a newspaper-lines, video and audio - lines lay its historical
foundation and development.
Burning theme of today's mass media becomes their engagement, subordination to oligarchic
groupings. It, in turn, lifts a problem of co-operation and solidarity of the journalistic
case as a whole.
Essential is the access to the information. In the historical past it was much easier to
get information for the printed editions from the first hands. In the information century
the dependence of mass media on access to news essentially influences on survivability of
that or other edition, channel.
The role mass media is growing in the period of transition and due to the growth of
interest to them, as to a primary factor of formation of new political culture of a
society, mass media becomes the indicator of new thinking, it forms the new public
consciousness. In the whole the growth of domestic journalism as social institute takes
place and is different from the previous years essentially.
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The literature:
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publication release of a magazine "Business world of Kazakhstan" // Science of
Kazakhstan. -1997. - September 16-30. - P.2
2. Vladimirov V. 80?.. No more!: History of creation of the newspaper " Fires
of Alatau" // - March 1998.- 8.
3. Еgorin М., Shbintaev R., Kozhehon D. " The truth of the youth" -
comsomolets" - "Leninskaia smena" - "Express": History of the
newspaper " Express К. " // Express К. - 2000. - January 18.
4. Коzibaeva S. "Express K" (History of the newspaper "Express
K" ) // - 2000 - December 1. P. 4.
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newspaper " Almaty aksham " //Evening Almaty.- June 1998.- 26.
6. Маnannikov L. "Lights" 128 years: the newspaper "Lightes of
Almaty" // Lightes of Almaty. - May 1998.- 16.
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newspaper " The bulletin of Kasaks" // The Kazakhstan's truth. - September
1992.- 30.
8. Sarsenbaeva А. Principles of formation of uniform information space in RК //
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drama journalism) // КаzSU. The bulletin. A series - journalism. - 1998.- № 3 p. 8-12.
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to journalistic romanticism. // КаzSU. The bulletin. A series - journalism. - 1998.- №
2 p. 5-9
14. Аbikeev G. Analysis of a condition and tendencies of development of the
regional newspapers in Kazakh language// Panorama. - January 1998.- 23. - С.2
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// Panorama. - April 1999. - 16.
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19. Strelkova И. Life of the remarkable people. C. Валиханов , "
Young guards":ed. 6, 1983.
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1995.
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